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FIELD CAPSTONE

I had the amazing opportunity to work with Canadian designer, Tonia DeBellis in my third year at Seneca. We were tasked with developing a marketing plan and an integrated omnichannel strategy that will attract a younger consumer while maintaining the client's core consumer. We developed a sustainable and seamless women's baselayer line that complimented the client's core collections.

Concept Brand Website Mock-Up for Desktop

Scope: Developed a user-friendly website for new Tonia DeBellis subbrand to increase sales and build valuable customer-brand relationships.

Created using Adobe XD

Concept Brand Website Mock-Up for Mobile

Scope: Develop a user-friendly mobile site for new Tonia DeBellis subbrand to provide a more convenient method of shopping for mobile users.

Created using Adobe XD

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