OMNICHANNEL RETAIL OPERATIONS
The Boutique at Seneca is an omnichannel fashion learning retail lab that is managed by students. I was part of the Content and Digital Merchandising Team. Our roles were to create written content for the Boutique to maximize Search Engine Optimization and increase conversion rates and remerchandise product pages to ensure the site looked fresh and interesting.
The Boutique Testimonial: https://www.youtube.com/watch?v=_mIsF7fmHKg
Remerchandising of Product Page
Class: Retail Store Operations
Scope: Remerchandised product page to align with weekly promotions and themes and to keep customers interested with new layouts each week.
Used Lightspeed to remerchandise Short Sleeve product page by colour.
Product Description
Class: Retail Store Operations
Scope: Wrote product descriptions for assigned products to increase SEO and connect with customers.
Published copy of description on the Boutique's website.
